{"id":1110,"date":"2025-06-25T07:16:24","date_gmt":"2025-06-25T07:16:24","guid":{"rendered":"https:\/\/greensufabu.eu\/case-study\/hit-dit"},"modified":"2025-07-31T05:31:15","modified_gmt":"2025-07-31T05:31:15","slug":"hit-dit","status":"publish","type":"case-study","link":"https:\/\/greensufabu.eu\/sv\/case-study\/hit-dit","title":{"rendered":"Hit &amp; Dit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">1998 best\u00e4mde sig Catrin Jalkander f\u00f6r att l\u00e4mna sin s\u00e4ljartj\u00e4nst p\u00e5 ett mejerif\u00f6retag och starta sitt eget f\u00f6retag, Hit &amp; Dit Transportation. N\u00e4r hon startade det nya f\u00f6retaget fanns det bara omkring fem postkontor i regionen som samlade in och levererade paket, s\u00e4rskilt till f\u00f6retagskunder. Vid den tiden var internet fortfarande i sin linda, och f\u00f6retag f\u00f6rlitade sig i h\u00f6g grad p\u00e5 post f\u00f6r sin kommunikation. Catrin s\u00e5g nya m\u00f6jligheter och otillfredsst\u00e4llda behov, och b\u00f6rjade d\u00e4rf\u00f6r k\u00f6ra sin egen bil f\u00f6r att h\u00e4mta och leverera brev och paket till f\u00f6retagskunder i sin hemstad Habo. Hon ut\u00f6kade senare tj\u00e4nsterna till J\u00f6nk\u00f6pingsregionen i Sverige.   <\/p>\n\n<p class=\"wp-block-paragraph\">Verksamheten v\u00e4xte snabbt. Catrin anst\u00e4llde sin f\u00f6rsta medarbetare och k\u00f6pte sin andra bil redan sex m\u00e5nader efter f\u00f6retagsstarten. \u00c5r 2002 ut\u00f6kade hon tj\u00e4nsteutbudet till att \u00e4ven omfatta fraktleveranser med lastbil. \u00c5r 2023 hade verksamheten cirka 120 anst\u00e4llda och en oms\u00e4ttning p\u00e5 omkring 86 miljoner kronor. F\u00f6retaget erbjuder idag service \u00f6ver hela s\u00f6dra Sverige, inklusive Stockholm, G\u00f6teborg, Malm\u00f6 och Kalmar. Sedan januari 2024 har de \u00e4ven startat ett nytt bolag i \u00d6sterg\u00f6tland, bel\u00e4get p\u00e5 Sveriges \u00f6stkust (inklusive Link\u00f6ping och Norrk\u00f6ping), d\u00e4r de har anst\u00e4llt 25 nya medarbetare och k\u00f6pt 70 nya bilar inom loppet av tv\u00e5 m\u00e5nader.     <\/p>\n\n<p class=\"wp-block-paragraph\">Catrins s\u00f6ner, Nicklas och Marcus, b\u00f6rjade hj\u00e4lpa till i familjef\u00f6retaget efter att de tagit k\u00f6rkort vid 18 \u00e5rs \u00e5lder. Under studietiden tillbringade de sina sommarlov med att leverera paket. Efter examen b\u00f6rjade Marcus arbeta i f\u00f6retaget som chauff\u00f6r och \u00e4r idag operativ chef med ansvar f\u00f6r key account- och rutthantering. Nicklas arbetade d\u00e4remot f\u00f6rst i olika icke-familje\u00e4gda f\u00f6retag i olika roller, bland annat som produktions- och f\u00f6rs\u00e4ljningschef. Efter flera \u00e5r b\u00f6rjade Catrin och Marcus bjuda in honom att engagera sig i familjef\u00f6retaget f\u00f6r att dra nytta av hans erfarenhet inom produktions- och f\u00f6rs\u00e4ljningsledning. \u00c5r 2023 valde Nicklas att g\u00e5 med i familjef\u00f6retaget och \u00e4r nu VD f\u00f6r bolaget i \u00d6sterg\u00f6tland. Efter sitt intr\u00e4de b\u00f6rjade han planera fler h\u00e5llbarhetsprojekt baserat p\u00e5 de l\u00e4rdomar han tagit med sig fr\u00e5n tidigare arbetsplatser. Som Catrin uttryckt det:       <\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cJag har alltid haft det h\u00e4r [h\u00e5llbarhet] i huvudet, men \u00e4rligt talat var det Nicklas som drev p\u00e5 mig att g\u00f6ra mer.\u201d<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Efter att b\u00e5da s\u00f6nerna kommit in i f\u00f6retagets h\u00f6gsta ledningsgrupp har Catrin ocks\u00e5 b\u00f6rjat delegera \u00e4garansvar till dem, s\u00e5 att var och en idag \u00e4ger 20 procent av aktierna i huvudbolaget. I takt med att f\u00f6retaget v\u00e4xer och expanderar till nya regioner i Sverige \u00f6verv\u00e4ger familjen att etablera ett holdingbolag f\u00f6r att konsolidera sina aktieinnehav och f\u00f6retagsportf\u00f6ljer. Genom ett s\u00e5dant bolag kan familjen b\u00e4ttre hantera sina investeringar och i h\u00f6gre grad f\u00f6rlita sig p\u00e5 professionell f\u00f6rvaltning f\u00f6r att st\u00f6dja st\u00f6rre och potentiellt riskfyllda satsningar, till exempel inom h\u00e5llbarhet.  <\/p>\n","protected":false},"featured_media":1657,"template":"","meta":{"_acf_changed":false},"class_list":["post-1110","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hit &amp; Dit - GREENSUFABU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greensufabu.eu\/sv\/case-study\/hit-dit\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hit &amp; Dit - GREENSUFABU\" \/>\n<meta property=\"og:description\" content=\"1998 best\u00e4mde sig Catrin Jalkander f\u00f6r att l\u00e4mna sin s\u00e4ljartj\u00e4nst p\u00e5 ett mejerif\u00f6retag och starta sitt eget f\u00f6retag, Hit &amp; Dit Transportation. 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