{"id":1093,"date":"2025-06-24T08:13:22","date_gmt":"2025-06-24T08:13:22","guid":{"rendered":"https:\/\/greensufabu.eu\/case-study\/mardskog-lindkvist"},"modified":"2025-07-31T05:20:19","modified_gmt":"2025-07-31T05:20:19","slug":"mardskog-lindkvist","status":"publish","type":"case-study","link":"https:\/\/greensufabu.eu\/sv\/case-study\/mardskog-lindkvist","title":{"rendered":"M\u00e5rdskog &amp; Lindkvist"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u00e5rdskog &amp; Lindkvist grundades av Tage M\u00e5rdskog och Fredrik Lindkvist i Huskvarna \u00e5r 1961. Innan dess s\u00e5lde Tage och hans fru korv i en kiosk, medan Fredrik arbetade som grossist inom bakverksbranschen. Vid den tiden hade Sverige ett stort behov av fler grossister, d\u00e5 det endast fanns tre st\u00f6rre akt\u00f6rer i hela landet.   <\/p>\n\n<p class=\"wp-block-paragraph\">En av grossisterna i regionen bj\u00f6d in Tage och Fredrik att starta en ny grossistverksamhet f\u00f6r att m\u00f6ta den v\u00e4xande efterfr\u00e5gan. De s\u00e5g stor tillv\u00e4xtpotential i erbjudandet och valde att tacka ja. F\u00f6retaget fick namn efter deras respektive familjenamn. Tage och Fredrik kompletterade varandra v\u00e4l, Tage var en naturlig s\u00e4ljare, medan Fredrik hade styrkor inom ekonomi och redovisning. Under deras samarbete v\u00e4xte verksamheten snabbt: fr\u00e5n att f\u00f6rst anv\u00e4nda Tages hus som lager till att senare bygga egna lager i J\u00f6nk\u00f6ping och Norrk\u00f6ping. Oms\u00e4ttningen har \u00f6kat fr\u00e5n omkring sex miljoner kronor till cirka 700 miljoner kronor i dag.      <\/p>\n\n<p class=\"wp-block-paragraph\">F\u00f6retaget levererar ett brett utbud av r\u00e5varor och produkter till sina kunder, fr\u00e4mst restauranger, i den syd\u00f6stra delen av Sverige, inklusive J\u00f6nk\u00f6ping, Link\u00f6ping, Norrk\u00f6ping och Kalmar. Att etablera sig i st\u00f6rre st\u00e4der som Stockholm, G\u00f6teborg och Malm\u00f6 har varit en utmaning, d\u00e5 dessa domineras av stora grossister med en oms\u00e4ttning p\u00e5 \u00f6ver 60 miljarder kronor. M\u00e5rdskog &amp; Lindkvist har dock ett starkt fotf\u00e4ste i syd\u00f6stra Sverige, d\u00e4r grundarfamiljen har l\u00e5ngvariga och starka kundrelationer. F\u00f6retaget har i dag omkring 150 anst\u00e4llda under h\u00f6gs\u00e4song.  <\/p>\n\n<p class=\"wp-block-paragraph\">F\u00f6retaget \u00e4gs och drivs nu helt av familjen M\u00e5rdskog. Fredrik gick i pension 1976 och s\u00e5lde d\u00e5 sin andel, cirka en tredjedel av aktierna, till Tage. Samtidigt b\u00f6rjade Tage engagera sina tv\u00e5 s\u00f6ner, Reine och Thommy, i verksamheten. Reine b\u00f6rjade tidigare, som chauff\u00f6r, medan Thommy ansl\u00f6t efter att ha tagit examen fr\u00e5n universitetet och arbetat utanf\u00f6r familjef\u00f6retaget i n\u00e5gra \u00e5r. Eftersom Thommy visade st\u00f6rre intresse f\u00f6r att ta \u00f6ver ledarskapet beslutade f\u00f6r\u00e4ldrarna att ge honom en st\u00f6rre aktieandel \u00e4n Reine n\u00e4r f\u00f6retaget \u00f6verl\u00e4ts till n\u00e4sta generation.     <\/p>\n\n<p class=\"wp-block-paragraph\">N\u00e4r Reine gick i pension delade han upp sina aktier mellan sina tv\u00e5 s\u00f6ner, Thomas och Andreas, som b\u00e5da arbetar i f\u00f6retaget i dag. \u00c4ven Thommy har engagerat sin son Marcus i verksamheten. I mars 2024 \u00f6verl\u00e4mnade Thommy, f\u00f6retagets st\u00f6rsta aktie\u00e4gare, rollen som VD till sin brorson Thomas, som \u00e4r n\u00e4st st\u00f6rsta aktie\u00e4gare. Samtidigt forts\u00e4tter Thommy att arbeta som senior manager i f\u00f6retaget. Andreas har endast en mindre aktieandel och innehar ingen ledande position. Marcus har \u00e4nnu inga aktier, men har ett ledningsansvar i organisationen.     <\/p>\n","protected":false},"featured_media":1523,"template":"","meta":{"_acf_changed":false},"class_list":["post-1093","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e5rdskog &amp; Lindkvist - GREENSUFABU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greensufabu.eu\/sv\/case-study\/mardskog-lindkvist\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e5rdskog &amp; Lindkvist - GREENSUFABU\" \/>\n<meta property=\"og:description\" content=\"M\u00e5rdskog &amp; Lindkvist grundades av Tage M\u00e5rdskog och Fredrik Lindkvist i Huskvarna \u00e5r 1961. 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