{"id":1121,"date":"2025-06-24T10:41:48","date_gmt":"2025-06-24T10:41:48","guid":{"rendered":"https:\/\/greensufabu.eu\/case-study\/plojhar"},"modified":"2025-07-31T05:23:10","modified_gmt":"2025-07-31T05:23:10","slug":"plojhar","status":"publish","type":"case-study","link":"https:\/\/greensufabu.eu\/cs\/case-study\/plojhar","title":{"rendered":"Plojhar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pap\u00edr je Plojharov\u00fdm byznysem ji\u017e v\u00edce ne\u017e 130 let. Zakladatelem firmy byl Franti\u0161ek Plojhar (*1864), kter\u00fd se vyu\u010dil kniha\u0159em a zku\u0161enosti z\u00edsk\u00e1val, jak bylo v t\u00e9 dob\u011b zvykem, na n\u011bmecko-francouzsk\u00e9m pomez\u00ed. Firmu Kniha\u0159stv\u00ed Plojhar zalo\u017eil 4. z\u00e1\u0159\u00ed 1888 v \u010cesk\u00fdch Bud\u011bjovic\u00edch a od t\u00e9 doby se firma d\u011bd\u00ed z generace na generaci. V t\u00e9 dob\u011b byly knihy pova\u017eov\u00e1ny za um\u011bleck\u00e9 d\u00edlo a jejich v\u00fdroba byla v\u00fdjime\u010dnou \u0159emeslnou prac\u00ed. V kni\u017en\u00ed tov\u00e1rn\u011b firmy Plojhar se vyr\u00e1b\u011bly nap\u0159\u00edklad knihy v\u00e1zan\u00e9 v k\u016f\u017ei, ale i knihy zlacen\u00e9.     <\/p>\n\n<p class=\"wp-block-paragraph\">Jak spole\u010dnost rostla, jej\u00ed sm\u011b\u0159ov\u00e1n\u00ed se m\u011bnilo podle pot\u0159eb trhu a z\u00e1kazn\u00edk\u016f. Na po\u010d\u00e1tku 20. stolet\u00ed byla v\u00fdroba roz\u0161\u00ed\u0159ena o karton\u00e1\u017e, tj. v\u00fdrobu kartonov\u00fdch obal\u016f. D\u00edky hou\u017eevnatosti a p\u0159edstavivosti sv\u00e9ho majitele p\u0159e\u017eila spole\u010dnost velkou hospod\u00e1\u0159skou krizi 30. let 20. stolet\u00ed. N\u00e1sledovala v\u0161ak dal\u0161\u00ed r\u00e1na \u2013 nacistick\u00e1 okupace. P\u0159esto\u017ee firma nem\u011bla \u017e\u00e1dn\u00e9 voln\u00e9 prost\u0159edky, Bohumil Plojhar p\u0159ijal dal\u0161\u00edch p\u011bt d\u011bv\u010dat, aby je zachr\u00e1nil p\u0159ed tot\u00e1ln\u00edm nasazen\u00edm v N\u011bmeck\u00e9 \u0159\u00ed\u0161i. Jako velk\u00fd nacionalista odm\u00edtl pracovat pro Wehrmacht, a tak postupn\u011b p\u0159ich\u00e1zel o d\u011bln\u00edky i materi\u00e1ln\u00ed p\u0159\u00edd\u011bly, a\u017e ve firm\u011b z\u016fstali jen 4 \u010dlenov\u00e9 rodiny a jeden kniha\u0159. P\u0159esto Bohumil z\u016fstal vizion\u00e1\u0159em a snil o tom, \u017ee po v\u00e1lce zah\u00e1j\u00ed velkov\u00fdrobu luxusn\u00edch ru\u010dn\u011b o\u0159ez\u00e1van\u00fdch dopisn\u00edch pap\u00edr\u016f v d\u00e1rkov\u00fdch krabi\u010dk\u00e1ch a fotoalbech. A skute\u010dn\u011b, po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce se zam\u011b\u0159en\u00ed firmy roz\u0161\u00ed\u0159ilo o maloobchodn\u00ed \u010d\u00e1st pap\u00edrnictv\u00ed. V pades\u00e1t\u00fdch letech 20. stolet\u00ed ztratila rodina Plojharov\u00fdch v d\u016fsledku n\u00e1stupu komunismu v zemi pr\u00e1vo vlastnit sv\u016fj podnik. Firma Plojhar byla n\u00e1siln\u011b p\u0159i\u010dlen\u011bna k v\u00fdrobn\u00edmu dru\u017estvu a z majitel\u016f firmy se stali \u0159adov\u00ed zam\u011bstnanci. V roce 1990, v obdob\u00ed restituc\u00ed, se podnik vr\u00e1til do rukou rodiny Plojhar\u016f, ale ne zadarmo \u2013 Bohumil Plojhar star\u0161\u00ed musel podnik vykoupit.            <\/p>\n\n<p class=\"wp-block-paragraph\">V roce 1998 nastoupil do spole\u010dnosti sou\u010dasn\u00fd jednatel Bohumil Plojhar mlad\u0161\u00ed, syn Bohumila Plojhara star\u0161\u00edho, a byl p\u0159ijat jako \u0159idi\u010d. N\u011bkolik let rozv\u00e1\u017eel materi\u00e1l nebo hotov\u00e9 v\u00fdrobky z\u00e1kazn\u00edk\u016fm. Jako budouc\u00ed majitel firmy za\u010d\u00ednal skute\u010dn\u011b od nuly a poznal, jak firma funguje, od v\u00fdroby, p\u0159es logistiku a sklady a\u017e po \u0159\u00edzen\u00ed firmy.  <\/p>\n\n<p class=\"wp-block-paragraph\">V roce 2004 byla spole\u010dnost p\u0159ed\u00e1na bratr\u016fm Plojharov\u00fdm, Bohumilu mlad\u0161\u00edmu (*1963) a Petru (*1970) Plojharovi. Pan Bohumil se posunul na pozici vedouc\u00edho prodejny, kde p\u016fsobil a\u017e do roku 2019. Jeho bratr Petr v roce 2017 spole\u010dnost opustil a pan Bohumil v roce 2019 p\u0159ijal extern\u00edho zam\u011bstnance, kter\u00fd mu pom\u00e1hal s \u0159\u00edzen\u00edm obchodu. S jeho prac\u00ed v\u0161ak nebyl spokojen, a tak v roce 2023 p\u0159evzal veden\u00ed firmy s\u00e1m. V sou\u010dasn\u00e9 dob\u011b prob\u00edh\u00e1 p\u0159ed\u00e1v\u00e1n\u00ed spole\u010dnosti dal\u0161\u00ed generaci. Gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti je syn pana Bohumila, z\u00e1stupce 5. generace, pan Jakub Plojhar, kter\u00fd se v\u011bnuje modernizaci spole\u010dnosti a prom\u011bn\u011b tov\u00e1rn\u00edch prodejen ve v\u00fdjime\u010dn\u00e1 m\u00edsta, kde je nakupov\u00e1n\u00ed z\u00e1\u017eitkem. Druh\u00fdm z\u00e1stupcem 5. generace rodiny Plojhar\u016f ve spole\u010dnosti je Jakub\u016fv star\u0161\u00ed bratr Jan (*1987), kter\u00fd do spole\u010dnosti nastoupil v roce 2016 na pozici syst\u00e9mov\u00e9ho mana\u017eera.      <\/p>\n","protected":false},"featured_media":1815,"template":"","meta":{"_acf_changed":false},"class_list":["post-1121","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plojhar - GREENSUFABU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greensufabu.eu\/cs\/case-study\/plojhar\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plojhar - GREENSUFABU\" \/>\n<meta property=\"og:description\" content=\"Pap\u00edr je Plojharov\u00fdm byznysem ji\u017e v\u00edce ne\u017e 130 let. 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