{"id":1116,"date":"2025-06-24T10:12:52","date_gmt":"2025-06-24T10:12:52","guid":{"rendered":"https:\/\/greensufabu.eu\/case-study\/ksl-trading-ab"},"modified":"2025-07-31T05:22:21","modified_gmt":"2025-07-31T05:22:21","slug":"ksl-trading-ab","status":"publish","type":"case-study","link":"https:\/\/greensufabu.eu\/cs\/case-study\/ksl-trading-ab","title":{"rendered":"KSL TRADING AB"},"content":{"rendered":"\n<p>Spole\u010dnost KSL Trading AB byla zalo\u017eena v roce 1997 a v roce 2012 ji koupil Peter Jonsson a dal\u0161\u00ed majitel, kter\u00fd nen\u00ed \u010dlenem rodiny, kdy\u017e cht\u011bli zm\u011bnit svou kari\u00e9ru pot\u00e9, co od roku 1994 pracovali ve stejn\u00e9m odv\u011btv\u00ed zpracov\u00e1n\u00ed d\u0159ev\u011bn\u00e9ho materi\u00e1lu. V roce 2014 nastoupil do firmy na pozici obchodn\u00edka Peter\u016fv syn Linus Jonsson. Pozd\u011bji v roce 2018 odkoupil 50 % akci\u00ed od jin\u00e9ho vlastn\u00edka. Po letech spole\u010dn\u00e9 pr\u00e1ce nyn\u00ed Peter p\u0159edal funkci gener\u00e1ln\u00edho \u0159editele Linusovi, kter\u00fd te\u010f vlastn\u00ed v\u011bt\u0161inov\u00fd pod\u00edl (51 % v\u0161ech akci\u00ed), a z\u00e1rove\u0148 nad\u00e1le pracuje ve funkci rozvoje obchodu.   <\/p>\n\n<p>Peter a Linus jsou hlavn\u00edmi \u010dleny rodiny zapojen\u00fdmi do firmy, zat\u00edmco ostatn\u00ed rodinn\u00ed p\u0159\u00edslu\u0161n\u00edci, v\u010detn\u011b Peterovy man\u017eelky a dal\u0161\u00edch dvou syn\u016f, pracuj\u00ed ve vzd\u011bl\u00e1vac\u00edm sektoru, kter\u00fd s podnik\u00e1n\u00edm nesouvis\u00ed. Pod veden\u00edm Petera a Linuse se tr\u017eby firmy v\u00fdrazn\u011b zv\u00fd\u0161ily z p\u0159ibli\u017en\u011b 19 milion\u016f \u0161v\u00e9dsk\u00fdch korun v roce 2012 na 107 milion\u016f \u0161v\u00e9dsk\u00fdch korun v roce 2024. Jako velkoobchodn\u00ed spole\u010dnost s d\u0159ev\u011bn\u00fdm materi\u00e1lem \u00fazce spolupracuj\u00ed se z\u00e1kazn\u00edky a dodavateli ve sv\u00e9m dodavatelsk\u00e9m \u0159et\u011bzci. Jejich z\u00e1kazn\u00edci se nach\u00e1zej\u00ed p\u0159ev\u00e1\u017en\u011b ve \u0160v\u00e9dsku, nap\u0159\u00edklad Norrebo Tr\u00e4industri AB (dal\u0161\u00ed rodinn\u00e1 firma v regionu), a dodavatel\u00e9 jsou z jin\u00fdch evropsk\u00fdch zem\u00ed, nap\u0159\u00edklad z N\u011bmecka.   <\/p>\n\n<p>Krom\u011b Petera a Linuse, kte\u0159\u00ed jsou hlavn\u00edmi vlastn\u00edky a mana\u017eery, se do rozhodovac\u00edho procesu firmy v\u00fdznamn\u011b zapojuj\u00ed i dal\u0161\u00ed \u010dlenov\u00e9, kte\u0159\u00ed nejsou \u010dleny rodiny. Konkr\u00e9tn\u011b se postupy udr\u017eitelnosti spole\u010dnosti KSL do zna\u010dn\u00e9 m\u00edry op\u00edraj\u00ed o mana\u017eerku Helenu Johanzonovou, kter\u00e1 nen\u00ed \u010dlenem rodiny. Spole\u010dn\u011b s Linusem maj\u00ed tendenci identifikovat projekty udr\u017eitelnosti spole\u010dn\u011b se zbytkem veden\u00ed a pot\u00e9 je navrhnout p\u0159edstavenstvu, kde o nich hlasuj\u00ed Peter, Linus a dal\u0161\u00ed dva \u010dlenov\u00e9 p\u0159edstavenstva, kte\u0159\u00ed nejsou \u010dleny rodiny. P\u0159esto\u017ee se Peter a dal\u0161\u00ed \u010dlenov\u00e9 p\u0159edstavenstva, kte\u0159\u00ed nejsou \u010dleny rodiny, nepod\u00edlej\u00ed na realizaci projekt\u016f udr\u017eitelnosti tak p\u0159\u00edmo jako Linus a Helena, oba si mysl\u00ed, \u017ee udr\u017eitelnost je n\u011bco, co mus\u00ed d\u011blat. To je d\u016fle\u017eit\u00e9 zejm\u00e9na pro velkoobchodn\u00ed spole\u010dnost, jako je KSL, kter\u00e1 m\u00e1 tendenci \u010delit tlaku ze strany z\u00e1kazn\u00edk\u016f i dodavatel\u016f, kte\u0159\u00ed pot\u0159ebuj\u00ed informace o udr\u017eitelnosti pro sv\u00e9 vlastn\u00ed v\u00fdrobky\/slu\u017eby. Proto rodina zd\u016fraznila meziorganiza\u010dn\u00ed spolupr\u00e1ci se sv\u00fdmi z\u00e1kazn\u00edky a dodavateli s c\u00edlem zav\u00e9st postupy udr\u017eitelnosti do sv\u00e9ho obchodn\u00edho modelu.     <\/p>\n","protected":false},"featured_media":1427,"template":"","meta":{"_acf_changed":false},"class_list":["post-1116","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KSL TRADING AB - GREENSUFABU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greensufabu.eu\/cs\/case-study\/ksl-trading-ab\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KSL TRADING AB - GREENSUFABU\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnost KSL Trading AB byla zalo\u017eena v roce 1997 a v roce 2012 ji koupil Peter Jonsson a dal\u0161\u00ed majitel, kter\u00fd nen\u00ed \u010dlenem rodiny, kdy\u017e cht\u011bli zm\u011bnit svou kari\u00e9ru pot\u00e9, co od roku 1994 pracovali ve stejn\u00e9m odv\u011btv\u00ed zpracov\u00e1n\u00ed d\u0159ev\u011bn\u00e9ho materi\u00e1lu. 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