{"id":1112,"date":"2025-06-24T08:13:22","date_gmt":"2025-06-24T08:13:22","guid":{"rendered":"https:\/\/greensufabu.eu\/case-study\/mardskog-lindkvist"},"modified":"2025-07-31T05:20:19","modified_gmt":"2025-07-31T05:20:19","slug":"mardskog-lindkvist","status":"publish","type":"case-study","link":"https:\/\/greensufabu.eu\/cs\/case-study\/mardskog-lindkvist","title":{"rendered":"M\u00e5rdskog &amp; Lindkvist"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spole\u010dnost M\u00e5rdskog &amp; Lindkvist zalo\u017eili Tage M\u00e5rdskog a Fredrik Lindkvist v roce 1961 ve \u0160v\u00e9dsku ve m\u011bst\u011b Huskvarna. P\u0159ed zalo\u017een\u00edm firmy Tage a jeho \u017eena prod\u00e1vali p\u00e1rky ve st\u00e1nku, zat\u00edmco Fredrik pracoval ve velkoobchod\u011b s pe\u010divem. V t\u00e9 dob\u011b bylo \u0160v\u00e9dsko ve velk\u00e9 nouzi o velkoobchodn\u00edky, proto\u017ee v cel\u00e9 zemi existovaly pouze t\u0159i hlavn\u00ed velkoobchody.   <\/p>\n\n<p class=\"wp-block-paragraph\">Jeden z velkoobchodn\u00edk\u016f poch\u00e1zel z regionu a vyzval Tageho a Fredrika, aby zalo\u017eili nov\u00fd velkoobchod, kter\u00fd by pokryl rostouc\u00ed popt\u00e1vku na trhu. Oba zakladatel\u00e9 v t\u00e9to p\u0159\u00edle\u017eitosti vid\u011bli velk\u00fd potenci\u00e1l r\u016fstu, a proto se rozhodli pozv\u00e1n\u00ed p\u0159ijmout a zalo\u017eit vlastn\u00ed podnik pojmenovan\u00fd po jejich rodov\u00fdch jm\u00e9nech. Oba zakladatel\u00e9 se navz\u00e1jem dob\u0159e dopl\u0148ovali. Tage byl rozen\u00fd obchodn\u00edk, zat\u00edmco Fredrik byl dobr\u00fd ve financ\u00edch a \u00fa\u010detnictv\u00ed. V r\u00e1mci jejich spolupr\u00e1ce se jejich podnik\u00e1n\u00ed rychle rozrostlo, zpo\u010d\u00e1tku vyu\u017e\u00edvali jako sklad Tageho d\u016fm, pozd\u011bji postavili sklady v J\u00f6nk\u00f6pingu a Norrk\u00f6pingu. Tak\u00e9 tr\u017eby vzrostly z p\u0159ibli\u017en\u011b \u0161esti milion\u016f \u0161v\u00e9dsk\u00fdch korun na dne\u0161n\u00edch p\u0159ibli\u017en\u011b 700 milion\u016f \u0161v\u00e9dsk\u00fdch korun.      <\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost dod\u00e1v\u00e1 r\u016fzn\u00e9 produkty sv\u00fdm z\u00e1kazn\u00edk\u016fm, v\u011bt\u0161inou restaurac\u00edm, v jihov\u00fdchodn\u00ed \u010d\u00e1sti \u0160v\u00e9dska, v\u010detn\u011b m\u011bst J\u00f6nk\u00f6ping, Link\u00f6ping, Norrk\u00f6ping a Kalmar. P\u0159esto\u017ee je n\u00e1ro\u010dn\u00e9 proniknout do v\u011bt\u0161\u00edch m\u011bst, jako je Stockholm, G\u00f6teborg a Malm\u00f6, kde dominuj\u00ed velc\u00ed velkoobchodn\u00edci (s obratem p\u0159es 60 miliard \u0161v\u00e9dsk\u00fdch korun), m\u00e1 spole\u010dnost M\u00e5rdskog &amp; Lindkvist silnou pozici v jihov\u00fdchodn\u00ed oblasti, kde m\u00e1 rodina zakladatel\u016f siln\u00e9 a dlouhodob\u00e9 vztahy se sv\u00fdmi z\u00e1kazn\u00edky. Firma m\u00e1 dnes p\u0159ibli\u017en\u011b 150 zam\u011bstnanc\u016f (v hlavn\u00ed sez\u00f3n\u011b).  <\/p>\n\n<p class=\"wp-block-paragraph\">Pot\u00e9, co Fredrik v roce 1976 ode\u0161el do d\u016fchodu a Tage odkoupil jeho pod\u00edl, kter\u00fd tvo\u0159il p\u0159ibli\u017en\u011b t\u0159etinu akci\u00ed spole\u010dnosti, je nyn\u00ed podnik zcela ve vlastnictv\u00ed a spr\u00e1v\u011b rodiny M\u00e5rdskog. Tage mezit\u00edm za\u010dal do podnik\u00e1n\u00ed zapojovat sv\u00e9 dva syny, Reineho a Thommyho. Reine vstoupil do podniku d\u0159\u00edve ne\u017e Thommy, kdy\u017e pracoval jako \u0159idi\u010d. Thommy vstoupil do podniku po absolvov\u00e1n\u00ed univerzity a pot\u00e9, co n\u011bkolik let pracoval mimo rodinn\u00fd podnik. Proto\u017ee Thommy m\u011bl v\u011bt\u0161\u00ed z\u00e1jem p\u0159evz\u00edt vedouc\u00ed pozici ne\u017e jeho bratr, rozhodli se rodi\u010de p\u0159i p\u0159evodu podniku na sv\u00e9 d\u011bti d\u00e1t Thommymu v\u00edce pod\u00edl\u016f ne\u017e Reinemu.     <\/p>\n\n<p class=\"wp-block-paragraph\">Pozd\u011bji, kdy\u017e Reine ode\u0161el do d\u016fchodu, rozd\u011blil sv\u00e9 pod\u00edly mezi sv\u00e9 dva syny Thomasa a Andrease, kte\u0159\u00ed v sou\u010dasn\u00e9 dob\u011b v podniku pracuj\u00ed. Thommy do podniku zapojil tak\u00e9 sv\u00e9ho syna Marcuse. V b\u0159eznu 2024 Thommy, nejv\u011bt\u0161\u00ed akcion\u00e1\u0159, p\u0159evedl pozici gener\u00e1ln\u00edho \u0159editele na sv\u00e9ho synovce Thomase, druh\u00e9ho nejv\u011bt\u0161\u00edho akcion\u00e1\u0159e, p\u0159i\u010dem\u017e nad\u00e1le pracoval ve firm\u011b jako vedouc\u00ed pracovn\u00edk. Andreas m\u00e1 pouze men\u0161inov\u00fd pod\u00edl a pracuje ve firm\u011b na jin\u00e9 ne\u017e mana\u017eersk\u00e9 pozici. Marcus zat\u00edm nem\u00e1 \u017e\u00e1dn\u00fd pod\u00edl, ale ve firm\u011b zast\u00e1v\u00e1 mana\u017eerskou funkci.     <\/p>\n","protected":false},"featured_media":1518,"template":"","meta":{"_acf_changed":false},"class_list":["post-1112","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e5rdskog &amp; Lindkvist - GREENSUFABU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greensufabu.eu\/cs\/case-study\/mardskog-lindkvist\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e5rdskog &amp; Lindkvist - GREENSUFABU\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnost M\u00e5rdskog &amp; Lindkvist zalo\u017eili Tage M\u00e5rdskog a Fredrik Lindkvist v roce 1961 ve \u0160v\u00e9dsku ve m\u011bst\u011b Huskvarna. P\u0159ed zalo\u017een\u00edm firmy Tage a jeho \u017eena prod\u00e1vali p\u00e1rky ve st\u00e1nku, zat\u00edmco Fredrik pracoval ve velkoobchod\u011b s pe\u010divem. V t\u00e9 dob\u011b bylo \u0160v\u00e9dsko ve velk\u00e9 nouzi o velkoobchodn\u00edky, proto\u017ee v cel\u00e9 zemi existovaly pouze t\u0159i hlavn\u00ed velkoobchody. 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