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S & A Sofokleous Bakery

The story of “S & A Sofokleous Bakery” began in 2013, during the economic crisis in Cyprus, a time when many families were navigating significant challenges. Mr. Sofoklis, an experienced employee in a flour production company, and his wife, who worked in a pharmaceutical firm, shared a long-held dream of creating a family business. With a shared passion for baking, rooted in her years of experience in a bakery and his expertise with flour, they seized the opportunity to purchase a bakery for sale in Ypsonas. This leap of faith marked the start of their journey as entrepreneurs.

The early business years were anything but easy. Balancing long hours at the bakery with their existing jobs required immense effort and determination. They worked tirelessly, baking through the night and managing operations during the day. Their three children, despite their young age, pitched in whenever possible, especially during busy holiday periods, embodying the family spirit behind the business.

By 2014, the bakery had begun to thrive, allowing one of them to fully commit to running it. Over time, the family business grew stronger, with Mr. Sofoklis joining full-time in 2022. Today, the couple operate their family bakery along with their two youngest children. The younger generation has infused the business with fresh ideas and modern approaches, complementing its foundation of traditional quality and care.

Over the years, “S & A Sofokleous Bakery” has become a cherished part of the Ypsonas community, with loyal customers who feel like family. Dedicated to delivering high-quality bread, pastries, and cakes, the bakery remains a testament to resilience, family collaboration, and a commitment to excellence.

Country

Cyprus

Greening processes

Energy Efficiency, Waste management

Greening workplace

Sustainable consumption

Company size headcount

around <10

Company size turnover

around <€2 ml

Interviewed

Incumbent (senior generation), Successor (next generation)

Industry

Wholesale and Retail Trade

Sustainability transition

Family Involvement & Governance

Family involvement has been central to shaping the sustainability journey of “S & A Sofokleous Bakery”, reflecting a governance approach built on collaboration, open communication, and shared values. A turning point came when Michalis, the youngest son, joined the bakery, bringing with him a passion for environmental stewardship. His ideas for composting food scraps, donating unsold bread, and adopting eco-friendly packaging initially faced resistance from his parents due to concerns about costs and practicality. However, Michalis’s persistence and commitment eventually convinced the family to embrace these changes. Parents Anna and Sofoklis demonstrated openness to the younger generation’s perspectives, balancing their wisdom and experience with fresh insights from their children. This inclusive approach strengthened family bonds and aligned them on a common vision for the business.

The family’s efforts extended beyond their internal operations. By modelling small but impactful changes, such as encouraging the use of reusable bags and promoting sustainable practices, they inspired their customers to adopt environmentally conscious habits. Although challenges like the upfront costs of energy-efficient equipment presented hurdles, the long-term benefits, both financial and environmental, proved the investments worthwhile.

The journey toward sustainability at “S & A Sofokleous Bakery” has been marked by steady, practical steps rather than sweeping transformations. While the bakery hasn’t undertaken dramatic measures like installing solar panels or switching to electric delivery vehicles (constraints due to the rented building and other factors), they’ve focused on achievable, impactful changes aligned with their family values and community ties.

Supporting Local Suppliers

The transition began with a close look at ingredient sourcing. Opting for locally sourced flour, fresh produce, Cyprus cheeses, and honey allowed the bakery to support local farmers while reducing the environmental impact of long-distance transportation. This approach not only strengthened relationships within the local economy but also aligned with the family’s emphasis on quality and sustainability.

Energy Efficiency

Energy consumption in the bakery’s operations presented challenges, particularly due to the high energy demands of ovens. However, the family invested in energy-efficient equipment to mitigate their impact. Additionally, ongoing efforts to conserve water and electricity across the business have become routine, showing that sustainability is embedded in their everyday practices.

The green transition process at the bakery exemplifies how a small, family-run business can integrate sustainable practices incrementally. Each step reflects their belief that even modest changes can contribute to a healthier planet while enhancing their connection with the local community.

Waste Management

Waste management was another significant focus. Improved planning minimized leftovers, while unsold items were donated to reduce food waste. Encouraging customers to bring reusable bags further reflected their commitment to reducing single-use plastics.

Learning points and actions to consider

The journey toward sustainability at “S & A Sofokleous Bakery” has been a gradual process, emphasizing the power of small, incremental changes. Rather than attempting an immediate overhaul, the family embraced a step-by-step approach, allowing them to implement sustainable practices effectively over time. Open family discussions and inclusive decision-making were instrumental in this process, fostering innovation and reinforcing the importance of teamwork.

The shift towards sustainability has brought the family closer together, strengthening bonds through shared efforts and meaningful conversations about improving the business. Their green initiatives have also enhanced the bakery’s reputation within the Ypsonas community, earning the trust and appreciation of their customers. Knowing they are contributing positively to the environment has been a source of pride for the family and a key motivator in their efforts. Customer engagement has also played a pivotal role. By demonstrating their commitment to sustainability, the bakery inspired many customers to adopt eco-friendly habits, such as using reusable bags. This mutual reinforcement of values has deepened the connection between the bakery and its community.

While the journey has been largely rewarding, it was not without its challenges. The initial investment in energy-efficient equipment required time and effort to identify and implement the right solutions. However, these upfront costs have proven to be worthwhile in the long term, delivering both financial savings and environmental benefits.

Reflections

  • “What are the pros and cons in introducing a certain green practice in my business? Are the associated risks overweighting the potential benefits for the company in the long-term?”
  • “If yes, which measures could be implemented to mitigate these risks, allowing my company to thrive, while also becoming greener?”