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Plojhar

The paper has been Plojhar’s business for more than 130 years. The founder of the company was František Ployhar (*1864), who trained as a bookbinder and gained experience, as was customary at the time, on the German French border. He founded the company Knihařství Ployhar on 4 September 1888 in České Budějovice and since then the company has been passed on from generation to generation. At that time, books were considered a work of art and their production was an exceptional craftsmanship. In the book factory of the Ployhar company, for example, leather-bound books were produced, as well as gilded books. 

As the company grew, its direction changed according to market and customer needs. At the beginning of the 20th century, production was expanded to include cartonage, i.e. the production of cardboard packaging. The company survived the Great Depression of the 1930s thanks to the tenacity and imagination of its owner. However, another blow followed – the Nazi occupation. Although the company had no resources to spare, Bohumil Ployhar took on five more girls to save them from total deployment in the German Reich. As a great nationalist, he refused to work for the Wehrmacht, and so he gradually lost workers and material rations until only 4 family members and one bookbinder remained in the company. Nevertheless, Bohumil remained a visionary and dreamed of starting a large-scale production of luxurious hand-edged letter papers in gift boxes and photo albums after the war. Indeed, after World War II, the company’s focus was expanded to include a retail stationery section. In the 1950s, the Plojhar family lost the right to own their business due to the rise of communism in the country. The Plojhar company was forcibly affiliated to a production cooperative and the owners of the company became ordinary employees. In 1990, during the period of restitution, the company returned to the hands of the Plojhar family, but not for free – Bohumil Plojhar Sr. had to buy out the company. Subsequently, he expanded the company’s scope to include papermaking and focused production mainly on custom-made cardboard. 

In 1998, the current managing director of the company, Mr. Bohumil Plojhar Jr., the son of Mr. Bohumil Plojhar Sr., joined the company and was hired as a driver. For several years he delivered metrial or finished products to customers. As the future owner of the company, he really started from scratch and got to know how the company works, from production, through logistics and warehouses and finally the management of the company.

In 2004, the company was handed over to the Plojhar brothers, Bohumil Jr. (*1963) and Petr (*1970) Plojhar. Mr. Bohumil moved up to the position of store manager, where he served until 2019. His brother Petr left the company in 2017, and Mr. Bohumil hired an outside employee to help manage the business in 2019. However, he was not satisfied with his work, so he took over the management himself in 2023. At the moment, the company is in the process of handing over to the next generation. The CEO of the company is Mr. Bohumil’s son, the representative of the 5th generation, Mr. Jakub Plojhar, who is dedicated to modernizing the company and turning the factory stores into exceptional places where shopping is an experience. The second representative of the 5th generation Plojhar family in the company is Jakub’s older brother Jan (*1987), who joined the company in 2016 as a systems manager.

Country

Czech Republic

Greening processes

Energy Efficiency, Resource intensity, Waste management, Sustainable farming, Green marketing/ labels

Greening input

Renewable energy, Sustainable raw materials

Greening outputs

Offering green products

Company size headcount

>250

Company size turnover

Around €10 m

Interviewed

Incumbent (senior generation), Successor (next generation)

Industry

Manufacturing

Sustainability transition

Organic products and their distribution

Mr. Bohumil, the current managing director and owner of the company, made Plojhar an ecologically oriented company. He has always been close to ecology, but combining this approach with business has not always been easy. 

 

The first idea he came up with as an innovator was to move their own car transport, which the company still has today, in a greener direction. At the time, they were offering compressed natural gas, CNG, cars. Although this mode of transport was not yet fully established in the country at that time, Mr. Plojhar decided to convert all transport to CNG. Due to the lower withholding tax compared to petrol or diesel, the ecological and especially the economic outlook of this change was very positive at that time. Even though the conversion of special cars to CNG was higher and the coverage of filling stations was not ideal, the lower fuel price enabled the company to be in the black in terms of transportation costs over a period of 4-5 years. Over time, Plojhar also procured its own filling station and now they are compressing the natural gas themselves which they then inject into the cars.  

 

The company’s second eco-friendly venture is roofs covered with photovoltaic panels. The first solar power plant was built by the Plojhar family in 2016 and currently has a capacity of 90 KW. The company prides itself on the quality and sustainability of its products and is certified by the FSC (Forest Stewardship Council), an international certification mark that guarantees consumers that the material the company processes comes from sustainably managed forests. Most of the materials Plojhar works with have this certification. Plojhar recycles all the paper it uses in the production of carton packaging or paper products to the maximum, and the cardboard the company uses for carton packaging, for example, is also sustainable; it can be recycled up to 22 times. Thus, the life cycle of Plojhar products does not end with throwing them in the bin. Plojhar chooses a more sustainable path with every decision, big or small. They have also opted for more sustainable materials when expanding the production area and, for example, have wooden structures instead of steel trusses in the warehouse halls. In addition, some of the walls of the halls are not made of brick but are made of pressed straw boards. This confirms their beliefs and gives space to alternative materials, as opposed to conventional concrete and iron.

 

The fact that Plojhar is not a large corporation played a role in all decisions. Thus, the company could not afford to make ecological decisions that would not be economically beneficial. Another element that influenced decision-making was the amount of bureaucracy associated with non-routine business processes. Both Plojhar’s representatives – father and son – agree that bureaucracy is a major obstacle for entrepreneurs, and not only in the area of environmental processes in companies. They describe the bureaucratic procedures in the Czech Republic as ”the biggest obstacle to the economy in our country” and both confirm that it is the bureaucracy that they have struggled with the most in the course of their business. Mr. Bohumil is responsible for everything related to ecological technologies or practices. He proposed the decisions on greener practices himself and since they all corresponded with the overall company setup, their implementation was without any problems from the decision-making point of view. This is also due to the fact that both generations share green values and see sustainability as an important part of their work.

The biggest positive is the economic perspective. Plojhar was one of the first companies to introduce CNG transport. Today, they own four trucks, one van, and four CNG passenger vehicles, which cover up to 95% of their traffic. Thus, they are significantly relieving the environment from combustion gases and ash and other toxic gases. From an economic point of view, for example, the trucks save between half and 1/3 of the annual operating costs, i.e. between 200-300.000 CZK (equiv. to 7.800 – 11.800 EUR) per year per vehicle. The aforementioned in-house CNG filling station helps significantly in this respect. The other vehicles that the Plojhars are now planning to order will also run on CNG for even greater economic and environmental benefits. In the future, Plojhar plans to introduce other innovative technologies that contribute to improving the environment and remain a green company in the long term. All the environmental practices in place are considered beneficial by both Plojhar representatives.

Learning points and actions to consider

Both representatives of the Plojhar family agree that for them, sustainable business is a matter of conviction and interest rather than a PR activity. What is most important for them in the transformation process is to communicate these steps clearly and comprehensibly to the company’s management and then to all employees so that everyone is on the same page. 

Mr Bohumil recommends that companies wishing to start with ecological processes should prepare themselves for complications associated with dealing with state authorities. From their point of view, each of the officials he has met interprets the law differently, making it difficult to deal with their views.

Mr Jakub confirms from experience that it is necessary to calculate these investments in advance, but it is even more important to approach innovative green solutions in such a way that they make sense for the company in terms of value, not just in economic terms. He therefore recommends asking questions such as ‘Do we want to do this? Do we have the resources and capacity? Does it make sense to us?’ and not just be ‘pushed’ into this decision by legislation or the idea that it will bring some profit to the company. In his view, the motivation in this respect must be much greater than the return.

In the future, Plojhar plans to introduce other innovative technologies that contribute to improving the environment and remain a green company in the long term

Reflections

  • How can I effectively communicate the transition process within my company?
  • Do we want to do this? Do we have the resources and capabilities? Does it make sense for us?