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Niki’s Sweets

Mrs Niki’s project started in 1986 in a small workshop in the village of Agros, in the mountainous district of Limassol, Cyprus. The general idea behind Mrs. Niki’s venture was to utilise any residues from fruits and nuts that the family consumed, in order to produce traditional sweets, thus creating something out of nothing and avoiding unnecessary waste. Initially, the raw materials for preparing these sweets included residues from cherries, quinces, citrons, apples, watermelons and walnuts. As years passed by, the demand from locals and passersby steadily increased, due to the high-quality and taste of the delights. This eventually led to the registration of the venture as a company (Niki Agathocleous Ltd) in 1989 and the expansion of the workshop into a larger space in 1992. In 1996, the company continued to enrich the variety of its offered products, including new kinds of traditional delights and marmalades and kept employing more staff to keep up with the ever-growing demand and new needs and trends. In 2003, another expansion came as a result of Niki’s Sweets success, through the establishment of a big factory and a physical shop.

Niki’s Sweets is operated by Mrs. Niki Agathocleous herself, with the active involvement of three of her sons: Christos, Marinos and Constantinos. Mrs. Niki’s three sons have always been “involved” in the family business. In other words, while they were growing up, the business was also growing with them. Christos, Marinos, and Constantinos started contributing to the family business from a very young age. Christos recalls himself and his brothers helping their mother by labelling jars and preparing the paper boxes to be later used for storing and selling the company’s products. Nowadays Christos, who has studied to become a Food Technologist, handles several managerial and technical aspects of the venture along with Mrs. Niki.

On the other hand, Marinos is involved in the sales department of the company, including managing the shop and other communication/ public relations operations. Finally, Constantinos, who has an academic background in Leadership and Management, contributes to the family business through both managerial and sales operations.

The company is accredited with the HACCP health system and ISO 22000 certifications and it is now one of the most famous enterprises in the production of traditional delights in Cyprus. The venture also exports its products in other countries, such as France, England, the USA, Egypt, Australia, and Japan.

Country

Cyprus

Greening processes

Waste management

Greening outputs

Sustainable consumption

Company size headcount

around <50

Company size turnover

around <€2 ml

Interviewed

Incumbent (senior generation), Successor (next generation)

Industry

Accommodation and Food Service Activities

Sustainability transition

Niki’s Sweets has prioritised circular practices for the prevention of excessive waste from day one. However, throughout the years, Mrs. Agathocleous has integrated a number of new creative ways to achieve her goal of zero waste, with the help of other family members. 

Composting

Approximately ten years ago, the family business introduced composting as a practice to avoid waste, using fruit peels, pits, and other residues from the raw materials that are used to produce traditional sweets. The company assumes a considerable cost for collecting, transferring and treating a huge volume of fruit byproducts in their own space, in order for them not to be wasted. The cost is even higher if one estimates other opportunity costs, such as the management’s and staff members’ time dedicated to this process. This investment is a conscious decision of the family, which derives from their strong sense for environmental sustainability and stewardship. Finally, the created compost is used as a fertilizer in fields with trees from which the company receives the fruits for its products. This is a classic example of how circular practices can greatly benefit a business.

Repurposing Fruit Residues

In addition, fruit peels and other residues were offered for feeding the animals of the family and the animals of a nearby farm. This has been a practice from Mrs. Niki’s side from day one. As she stated, “some residues from specific fruits have been proven to be highly nutritious for animals. So, why wouldn’t we take advantage of that, while also avoiding unnecessary waste?”.

Furthermore, 4 years ago, the company started offering a large volume of fruit pits to a local collaborator for the extraction of a special oil, which is later used for medicinal purposes and the production of cosmetics.

Recycling

For 10 years now, a huge volume of waste is recycled, in collaboration with local authorities. The company made all necessary arrangements in order to collect and sort all recyclable materials, thus saving a considerable amount of waste.

Another recycling practice involves the water that is used in the company’s facilities. Due to the high salinity of water in the mountainous area of Agros, the water used for the preparation of the products comes after getting processed by a deionizer. Instead of being disposed, the residue water is used for cleaning and other everyday activities in the factory’s facilities.

Conclusion

Overall, according to estimations from the interviewees, approximately 95% of waste is somehow treated through composting, feeding, processing pits for oil and recycling. Only the remaining 5% goes to waste, referring to residues and rubbish which cannot be treated or processed in any way. Needless to say, Niki’s Sweets is now considered one of the most efficient enterprises in waste prevention on the island.

Learning points and actions to consider

Both Mrs. Niki and her son Christos provided some concrete actions that an entrepreneurs can implement in order to facilitate the green transition process inside their business:

  • Such drastic changes are never easy for an SME family business. When entrepreneurs estimate the cost of initial investment to introduce green practices, usually they get discouraged, as sometimes there is no guaranteed financial return on these investments. However, when formulating a long-term strategy for the same business, it is evident that these green practices can potentially have significant benefits for the financial viability of the business and the environmental well-being.
  • According to the interviewees, the family business could implement even more measures and processes for the protection of the environment. What hinders those efforts are the particularities of the location in which the company operates. The Agros village is considered a distant community from any urban center. This generates a series of difficulties for the proper treatment and processing of waste. In the interviewees’ own words: “Urban areas provide more opportunities to collaborate with other entities and integrate new practices”. Nonetheless, the family business has managed to thrive, even under these circumstances, both in terms of the business’ success and, equally importantly in our case, in the integration and promotion of green practices for the minimization of waste.

Reflections

  • “In the case of production/ manufacturing family businesses, how can the raw materials and byproducts of these materials be used for other purposes, in order to prevent unnecessary waste?”
  • “How can other local actors in my community help me realize my goals through a green transition process?”