In 1998, Catrin Jalkander decided to leave her salesperson position at a dairy company and started her own company, Hit & Dit Transportation. When she started the new company, the region had only approximately five post offices that collected and delivered packages, especially for corporate clients. In that period, the internet was nascent, and corporations still relied on post mail for communication. Seeing the new opportunity and unmet demands, Catrin started driving her own car to pick up and deliver letters and packages for corporate clients in her hometown, Habo, and later expanded the services to the Jönköping region in Sweden.
The business grew exponentially. Catrin hired the first employee and purchased the second car six months after she started the company. In 2002, she expanded the service to include cargo delivery via lorries. The business now had approximately 120 employees and a revenue of approximately 86 million SEK in 2023. Their service covers southern Sweden, including Stockholm, Gothenburg, Malmö, and Kalmar. They have also set up another company at Östergötland located on the eastern coast of Sweden (including Linköping and Norrköping) since January 2024, where they have employed 25 new employees and purchased 70 new cars within two months.
Catrin’s sons, Nicklas and Marcus, started helping the family business after obtaining their driving licenses at 18. During their studies, they used summer holidays to help deliver packages. After graduation, Marcus started working in the family firm as the driver and has now become the operational manager in charge of key account and route management. In comparison, Nicklas first worked at different nonfamily businesses with various positions, including production and sales management. After several years, Catrin and Marcus started inviting Nicklas to join the family firm to bring his expertise in production and sales management into the family business. In 2023, Nicklas agreed to join the family firm and is now the CEO of the company at Östergötland. After he joined the family firm, he started planning more sustainability projects based on what he learned from his previous works. As Catrin has described:
“I have always had this [sustainability] in my head, but, honestly, it was Nicklas who pushed me [to do more sustainability practices.”
After involving both sons in the top management teams of the firm, Catrin has also started delegating owner responsibilities to them, such that each of them has 20 percent of the shares in the main business. Considering that the family business is growing and expanding to other regions in Sweden, they may establish a holding company that consolidates family shares and business portfolios to better manage their investments. Through a holding company, the family will rely more on professional management to support their large and potentially risky investments, such as those in sustainability.