Despite these new perspectives and changes, there remains resistance to the implementation of environmental practices from the older generations of the top management. Generally, there is resistance from the first and second generations of the family business towards sustainability, mainly related to the diversity of sectors, which leads to different priorities. From their perspective, at the high management level, they see it more as somewhat bothersome, unless they are forced to, adopt it or unless it doesn’t provide a competitive advantage.
“Sustainability is not a top priority at the moment and remains an area for improvement. But despite the different vision between the generations in our company, we are getting there”
Patricia also points out that while older generations may still view sustainability as less important and not as a priority, younger family members are recognizing its significance for the company’s future.
They understand that embracing sustainable practices is not just beneficial for the environment, – it is essential for the company’s growth and overall identity.
“The shift in generational attitudes towards sustainability in my company is clear. The older generation often views environmental practices as unimportant, while the second generation may accept them if required. Today, however, we recognize sustainability as essential for protecting the planet. Even if someone questions the reality of climate change, reducing consumption and conserving resources remains advantageous. It saves money and benefits everyone, regardless of one’s views on climate change. This is the perspective I aim to share and advocate”.
One of the latest initiatives in green practices at the head office of Grupo el Castillo focuses on reusing materials, separating waste, and reducing consumption, all of which have been implemented effectively. Initially, these changes felt overwhelming, but it has become clear that they are indeed feasible. The office now prints only what is truly necessary.
In addition, for the past year and a half, the company has been working on implementing ISO 14001 for environmental management in the socio-healthcare sector. A key aspect of this certification is adopting waste separation practices. However, the challenge here is that it is not only about educating employees, but it also includes teaching the people (patients) we care for in these centres. For instance, in a health centre with 300 residents, many of whom are elderly and never heard or practiced waste separation, this task is particularly challenging. Patricia says:
“But challenges are opportunities for growth and progress. Sustainability should always be on everyone’s minds.”
The next significant challenge for Grupo El Castillo is to extend these green practices to all its centres. The company operates numerous small centres, residences, and facilities for minors, which complicates the implementation of uniform sustainability practices. Efforts are currently focused on larger centres, where ISO 14001 for environmental management is currently being introduced. This includes not only training employees but also educating the individuals in the company’s care, such as elderly residents who may not be familiar with waste separation. “Our journey toward sustainability is just beginning. By spreading these green practices to all our centers, we can make a positive difference for our beloved family business and the communities we care for.”
