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Delfy

Delfy was founded by Ing. Petr Chýle, in 1994, and therefore this year 2024 the company celebrates its 30th anniversary since its foundation. The company was managed by the father Petr for about 2-3 years. His older son Petr joined as an economist, then gradually the younger son Pavel joined as a sales representative, then the youngest son Michal as a branch manager and finally the daughter Lenka, who is an employee in the economic department. 

The gradual handover of management and assets has been taking place since 2000, so at one point, the company was managed by three successors at once.  Around 2022, the eldest brother left the company at his own request and there was a financial settlement, but now he works with the company as a contractor. The third generation (children aged between 2 and 18) continuously participate in company social activities – e.g., Pumpkin Patch with Delfy or Easter with Delfy – but they still have many years of study ahead of them, and only time will tell whether they will want to join the top management.

The company is a building materials wholesaler which supplies everything for construction – from materials for foundations (stone, sand, concrete), through bricks, paving, facade systems, thermal insulation, protective equipment, workwear, etc., to chimneys and roofs. The company currently operates 3 warehouses (in the towns of Most, Jiřetín and Litvínov). As Covid showed how dangerous it is to build a firm on only one pillar, the family is currently diversifying its portfolio. 

Country

Czech Republic

Greening processes

Energy Efficiency, Resource intensity, Waste management

Greening input

Renewable energy

Greening workplace

Sustainable transport, Sustainable consumption

Greening outputs

Offering green products, Offering greening services

Company size headcount

around <50

Company size turnover

around <€2 ml

Interviewed

Successor (next generation), Sibling, Other family member

Industry

Trade, Transport and construction

Sustainability transition

At first glance, it might seem that running a building materials wholesaler does not exactly have green technology as a mainstay. However, the opposite is true. The family is constantly considering, evaluating, selecting and then implementing various green activities.

The first ones include the decision from around 2012 regarding photovoltaic power plants. At that time, it was a novelty with high state support, but untested, extremely expensive, financially demanding and no one had experience with their operation. Nevertheless, the family decided to invest (the company premises are family-owned) and built 3 photovoltaic power plants of 30 kW each.  The family did not know back then that with this step they were embarking on the path of so-called energy independence, so important and valuable today. Now, in 2024, the family can see exactly when their consumption is high, when consumption peaks, and at what times of the working day the company needs more or less energy to run, and the family works effectively with this data. Pavel summarizes the situation as follows. 

“The task before us is to build another 10 kW, purchase storage for 50 MW and thus become almost self-sufficient and independent from external sources. In 2014-2016 we installed heat pumps everywhere, got rid of solid fuel boilers, hot water connections and gas boilers.”

Electromobility is also a big topic for the family. In addition to a fleet of cars and trucks, they have discussed purchasing electric forklifts and pallet jacks for warehouse and shop operations. They currently own 2, but plan to gradually replace all of the existing vehicles. However, as electric trolley is not considered an electric vehicle, its purchase is not supported by any subsidy and the investment must therefore be economically calculated. Apart from the ecological benefits, Mr. Pavel also emphasizes employees’ satisfaction – “The trucks are quieter, without breakdowns, so we also support the elements of corporate culture in relation to the care of our employees”. 

Another area in which the family-owned company is innovating is waste management. The construction and wholesale industry produces a relatively large amount of waste, which must be sorted and disposed of in some way. The family has therefore purchased lysing containers, which it uses to sort and dispose of waste in an environmentally friendly way, in accordance with current legislation. Instead of the bins or conventional containers being taken out every second or third day, the container is taken out only once a month. “We have an arrangement with a local recycling company; this cooperation has been working for about five years now and it’s great!”, explains brother Pavel, adding: 

“We recently had an inspection from the Ministry of the Environment regarding waste management, and we got three A’s from them, so the best thing is that we are a model of what it should probably look like. And again, we can appeal to the elements of social responsibility, corporate culture and sustainability, where we encourage our employees, customers, and suppliers to sort waste in a non-violent way.” 

Pavel

Indirectly related to this issue is the reduction of paper consumption, printer ink consumption and consequently the saving of electricity thanks to the implementation of automation of accounting and warehouse systems. An application for managing all documentation in electronic form in a company brings several major advantages that can increase efficiency, reduce costs, save time, improve work and make company processes more transparent. There is an increase in data security and protection, savings in storage space, easier sharing of documents and faster access to data needed for management decisions. 

Currently, the family is researching what technologies and options exist for controlled ventilation with heat recovery that they would like to incorporate primarily in office buildings. The offices face both north and south, which means that on one side, the rooms are very hot with a constant need for air conditioning, while on the other side, the offices are cold and need to be heated permanently. The brothers are, therefore now commissioning a proposal to ensure that the heat from the south side goes to the north side and vice versa, including calculating the cost and return on investment. 

“We expect to save a lot of energy but also avoid humidity in the interior or prevent pollen allergens and noise from the surrounding area. This issue is little talked about, but it would certainly be worth considering in schools in general, in public spaces and so on. At the same time, we anticipate that all of our properties that have a one-sided overheating problem would save energy costs, improve air quality, reduce the building’s carbon footprint, and improve worker productivity and comfort with the introduction of heat recovery.”  

Pavel 

The father and the siblings initially discuss all ideas for introducing ecological technologies or new methods. If a decision is made not to implement the idea, it is also discussed with the staff or external experts on the subject. Discussions are also held about the return on expected investments, forms of financing and the overall benefit to the company’s goodwill, employee, customer and supplier satisfaction. 

The ecological approach to business is not only a matter of social responsibility for the Chýle family but also a deeply rooted part of family values. It is through discussions that sustainable solutions can be found that respect the environment as well as the needs and expectations of family, employees and clients. Each step the family ultimately takes is evaluated with an eye to the future – knowing that this work is beneficial not only in the present but also for generations to come. The family’s goal is not only to minimize its environmental footprint but also to inspire other corporate partners, clients and suppliers to take a responsible approach.

Learning points and actions to consider

The introduction of environmentally friendly solutions brings a wide range of benefits that are reflected both at the company level and in the wider context of society and the environment. These include reduced operating costs, improved reputation and competitiveness, brand visibility, reduced carbon footprint, optimized processes, increased employee satisfaction and motivation, improved company culture and working environment, business continuity and many more. 

The key learnings from the implementation of green processes can be summarized into a few key areas that have helped Delphi on its journey towards a more sustainable business. These are:

  • Don’t be afraid of change and innovation – Often this requires letting go of old habits and opening up to modern, innovative solutions that have long-term benefits not only for the environment but also for the business and company growth.
  • Allocate funds and other resources (including human ones), plan investments and evaluate their payback period.
  • Learn from the best – attend trade fairs, follow trends and, continuously improve evaluate the actions of competitors.
  • Gain the trust of employees, customers, suppliers and the people in the regions where you do business. 
  • Assess the situation in your industry to see if the investment under discussion makes sense for you in the future. And don’t be afraid to start – even a small step is a step.
  • Communicate implementation to your employees, educate them, and really invest in training programs that will give them the knowledge and skills needed to implement these green measures. 
  • Continuously assess risks and anticipate unexpected decisions, e.g. by the EU or national political representation
  • Involve all family members in decision-making and provide ongoing education – for example, by taking inspiration from other family businesses. Ask for their feedback.

Reflections

  • What are your main reasons for switching to green technologies? What motivates you to make this move? Do you want to reduce costs, gain a competitive advantage, improve your image or contribute to environmental protection? How does this transition relate to your current corporate strategy and values? What long-term benefits do you expect from the transition to green technologies? 
  • What environmental goals do you want to achieve, and how will you measure them?
  • What technologies or practices have the greatest potential to make a difference in your industry?
  • What resources (financial, personnel, technical, knowledge, material) are you willing to invest in this change? How much financial resources do you have available for the implementation of green technologies? Do you have internal or external experts to help you with this transformation?
  • What are the main obstacles you expect during the transition to green practices? How can you overcome these obstacles?
  • How will you motivate, educate, and engage employees in the green transformation?
  • How can you work with external partners and the community to support environmental goals? How do you plan to involve suppliers, business partners or the local community in your green transformation?
  • What is your marketing strategy for communicating environmental change to customers and the public? What communication and media tools do you plan to use to inform customers and the wider public about your transition to green technologies? How will you measure the impact on brand perception after the implementation of green changes?
  • Who exactly will be responsible for implementing the environmental changes, what will be their competencies, to which department will they be assigned, and how familiar will they be with the legislative requirements? How will you manage the intended changes?